When you give a gift, it says a lot about you. It’s almost immediately evident to the recipient how much thought went into their gift. If you're a business, gifting is especially important, because it can either enhance a relationship and create goodwill, or, if it's lack lustre, you could be replaced quicker than Jan Brady (that’s a reference from a really, really, old television show for the young ones playing at home). So, "if you're gonna do it, do it right - right?" (Wham, 1996). But what exactly is right?